As a content investor, I am beyond frustrated with the current state of FAST (Free Ad-Supported Streaming TV) channels. The revenue share model has become a convoluted mess, largely due to the legacy practices perpetuated by View TV. The core…
TV and video platforms thrive on content and channels. Historically, carriage agreements for cable and satellite operators involved substantial licensing deals worth millions, with technical delivery fees being a minor part of the deal. Today, however, streaming TV and broadcast…
Over the past few years, the FAST (Free Ad-Supported Streaming Television) channel approach has been a significant player in the monetization of episodic TV, film content, and linear TV broadcasting. While it provided a much-needed kickstart to the industry, it…
In the rapidly evolving world of Connected TV (CTV) and Free Ad-Supported Streaming Television (FAST) Channels, one thing has become abundantly clear: the ad-tech landscape is fraught with challenges. Content owners and broadcasters are finding themselves at the mercy of…
In the ever-evolving landscape of television broadcasting, the art of delivering episodic TV and film to audiences has always been fundamentally about content monetization. Whether through ad-funded models, subscription services, or pay-per-view options, the primary goal remains the same: to…