Roku integrates Shopify, allowing users to purchase goods with the click of a remote through ads on its streaming TV platform, it announced on Tuesday. Shopify has been integrated into Roku’s “Action Ads” – a format meant to drive a…
Fifa picks Sky Media - The world’s football governing body Fifa has appointed Sky Media as its exclusive sales house for its nascent streaming platform Fifa+ in the UK and Europe. Fifa, which launched Fifa+ last year, is the first…
Cloud TV is a technology that enables the delivery of TV content and services over the Internet without the need for traditional set-top boxes or cable connections. It allows users to access various TV channels, programs, and applications on different…
Tellyo and Atos - London, UK, 11th July 2023 -The 2023 European Games concluded last week, allowing the teams at Tellyo and Atos to finally catch their breath after successfully executing their largest joint project to date. This massive undertaking…
Netflix as we learn the pros and cons of their strategy to roll out an advertising based subscription model. As Netflix faces increased competition and revenue challenges, it has introduced a cheaper subscription plan with ads. Kateryna Novatska, head of…