In five recent studies on supply chain transparency, trade associations within the industry have reported that merely 40 to 60 percent of an advertiser's dollar actually makes it to the publisher for ad displays. The remaining portion is consumed by…
The advent of Free Ad-Supported Television (FAST) channels has revolutionized the media domain, presenting content proprietors with novel pathways to audience engagement sans the burdensome costs of technical infrastructure. Yet, this flourishing segment has given rise to operations colloquially dubbed…
YouFAST - A FAST Channel Approach and Content Creator Solution announced by Kapang as the future of Streaming TV for Broadcasters, Content Creators, Film Studios, Live Event Broadcasters, Radio Stations, eSports, Live Sports and Video Podcasters. Kapang's YouFAST approach is…
FAST Channels operate as a business model like any other business, but this should not be associated to be a content business model it is a broadcaster model. FAST Channels can only make money by being watched by audiences on…
LinkedIn, the business-networking site, said it is getting into the connected TV ad business, working with NBCUniversal on one of its new offerings. LinkedIn has been running in-stream video ads on its site and said the expansion into CTV will help business…