In the rapidly evolving media landscape, Free Ad-Supported Streaming TV (FAST) channels are emerging as a significant force. However, their potential is often untapped due to a common misconception: that platforms alone can drive audiences. This belief is misguided. Platforms…
The dotcom boom of the late 1990s and early 2000s is often remembered as a period of wild speculation and irrational exuberance in the business world. This era was characterized by a rapid rise in the stock valuations of Internet-based…
In the intricate world of programmatic advertising, the journey from advertiser to viewer is often a complex one, involving multiple intermediaries, each taking a slice of the revenue pie. This layered approach can lead to a significant portion of advertising…
In the realm of television and movies, the adage "content is king" is often cited to emphasize the paramount importance of programming in attracting and retaining audiences. Indeed, content typically accounts for approximately two-thirds of the overall expenses for a…
In the ever-evolving landscape of entertainment, Hollywood is witnessing a seismic shift. The traditional bastions of celebrity are being challenged by a new breed of stars: YouTubers and influencers. With platforms like Amazon Prime and Google signing these digital sensations…