Digital advertising has gone through many transformations since the first online ad ran in 1994. Now, in 2024, we are on the cusp of the next major shift. Programmatic display has been the driving force behind digital ad campaigns since…
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Programmatic Ad-trading in CTV is a rip-off - In the ever-evolving landscape of connected TV, programmatic ad sales have emerged as a popular method for broadcasters to monetize their content. However, this convenience comes at a significant cost. Industry experts…
Launching FAST Channels can be challenging, but if you follow standard business practices it is profitable and certainly the future of Linear Broadcast Television and ad-funded on-demand video content watching. FAST is not a new genre or format of TV…
Retail giant Walmart is in talks to acquire Vizio, which sells a popular line of value-priced smart TVs that include an ad-supported free streaming service, in a deal worth more than $2 billion, the Wall Street Journal reported. The deal, if completed, could make…
BBC teams up with rival broadcasters to launch Freely service in bid to take on Netflix. In TV's streaming wars The BBC has joined forces with rival broadcasters to launch new streaming service Freely. This is in a bid to…