Revenue sharing is a common practice in various industries, including media and technology. However, while it can be a viable way to align interests and distribute earnings, it can also be costly for several reasons. Here's an article exploring why…
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In the dynamic world of digital content distribution, two distinct paths have emerged for entities looking to capitalize on the burgeoning market: content distribution agencies and FAST (Free Ad-Supported Television) Channel broadcasters. While both avenues offer unique opportunities, they require…
Reclaiming FAST Channel Revenues - The future of television is bright and brimming with potential, thanks to the innovative model of ad-funded streaming TV. This modern approach to broadcasting, known as Free Ad-Supported Television (FAST), is revolutionizing the industry by…
FAST Channel Scenarios - When revenue is split among many third-party entities, the resulting distribution reduces the earnings for a content owner to an impractical level. Moreover, for content targeting a niche audience, hosting it on YouTube often proves to…
In five recent studies on supply chain transparency, trade associations within the industry have reported that merely 40 to 60 percent of an advertiser's dollar actually makes it to the publisher for ad displays. The remaining portion is consumed by…