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In the current climate of connected television (CTV) negotiations, brands are advocating for streamlined programmatic supply paths that minimize the intermediaries between buyers and sellers. This trend is highlighted by six media buying sources in discussions with ADWEEK. Jay Friedman,…
In the rapidly evolving landscape of digital media, the adage "content is king" has been a guiding principle for creators and distributors alike. However, in the burgeoning ecosystem of Free Ad-supported Streaming TV (FAST) channels, this maxim is being challenged.…
The world is a mosaic of wonders, each piece a fact that stands as a testament to the marvels of nature, the ingenuity of humanity, and the quirks of existence. Here, we embark on an odyssey through 100 of the…
In the burgeoning era of streaming, the CTV, AVOD, and FAST Channel market is experiencing a renaissance akin to the dotcom boom of the early 2000s. However, this resurgence has brought with it a clutter of companies whose primary focus…
FAST (Free Ad-Supported Streaming TV) channels face a few key challenges that can make it difficult for them to generate enough revenue to sustain producing new, original content: Lower CPMs compared to other ad-supported platforms: Because FAST channels lack robust…
