The dotcom boom of the late 1990s and early 2000s is often remembered as a period of wild speculation and irrational exuberance in the business world. This era was characterized by a rapid rise in the stock valuations of Internet-based…
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In the intricate world of programmatic advertising, the journey from advertiser to viewer is often a complex one, involving multiple intermediaries, each taking a slice of the revenue pie. This layered approach can lead to a significant portion of advertising…
In the realm of television and movies, the adage "content is king" is often cited to emphasize the paramount importance of programming in attracting and retaining audiences. Indeed, content typically accounts for approximately two-thirds of the overall expenses for a…
The landscape of television broadcasting is rapidly evolving, and with it, the revenue share model is becoming increasingly complex. Fast channels, or digital streaming channels, are particularly affected by this shift. The promise of bootstrapping these channels often comes with…
The future of free-to-view television broadcasting is facing a conundrum. The traditional model, which once seemed like a win-win for all parties involved, is now showing signs of strain. The crux of the issue lies in the complex chain of…