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In a bold move, Kapang has decided to eliminate the term "FAST" (Free Ad-Supported Streaming Television) and "FAST Channels" from its documentation. This decision stems from a growing consensus among content owners that FAST is not a viable or sustainable…
Ah, the programmatic ad sales ecosystem. It's supposed to be the future of advertising, the digital messiah that will save us all from the dark ages of manual ad placements. But in reality, it's about as efficient as a chocolate…
It is all about the ad-fill with FAST Channels - In the rapidly evolving landscape of Free Ad-Supported Streaming TV (FAST) channels and Connected TV (CTV), the focus has shifted dramatically towards advertising. The success of these platforms hinges not…
Streaming TV Monetization: Is It FAST or FARSE for Content Library Owners and Linear TV Broadcasters? In the rapidly evolving landscape of television, the rise of streaming TV has presented both opportunities and challenges for content library owners and linear…
FAST may be growing strongly, but its adoption by brands is still hampered by limitations in measurement and a lack of understanding from advertisers. Free ad-supported streaming TV (FAST) is not just a category, it’s a rapidly growing phenomenon within…
