Ladies and gentlemen, gather 'round. Today, we're talking about something that, much like a V8 engine in a Prius, just doesn't quite fit. I'm talking about FAST – Free Ad-Supported Streaming Television. It's a concept that, in theory, should be…
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FAST is not a bad attempt at content monetization, but its complexity and the involvement of multiple intermediaries primarily burden the most important stakeholders: content creators, content libraries, and premium linear broadcasters. In any ecosystem, the reward for success must…
The Great Local TV Transformation: From Cable Chaos to Streaming Snafus - Ladies and gentlemen, gather 'round as I regale you with the tale of television's tumultuous transition from the cozy confines of cable to the wild, wild west of…
Ladies and gentlemen, boys and girls, and all you podcast junkies out there, have I got a story for you! Picture this: you're cruising down the highway, jamming to your favorite radio station, when suddenly—BAM!—a video ad pops up where…
Lights, camera, action! As a director, I’ve seen the magic of storytelling unfold on the silver screen. But when it comes to the world of FAST (Free Ad-Supported Streaming TV) channels, the plot thickens with flaws that even the best…