The adoption of FAST (Free Ad-Supported Streaming Television) channels has been unequivocally revealed as a colossal failure for Content Studios and Broadcasters aiming to monetize their content and services. Whether utilized as standalone CTV apps or integrated within multi-channel services…
ONE news
ONE SSP news with the latest industry information globally
In 2015, Jamie Branson, the visionary founder of View TV, launched an innovative streaming platform dedicated to an exclusive television channel. This initiative, inspired by the success of Top Gear, aimed to produce several hours of regular programming each week.…
Ladies and gentlemen, gather 'round as we embark on a journey into the future of television—a future where art reigns supreme and technology, while important, knows its place at the bottom of the list. Yes, you heard me right. In…
In the rapidly evolving landscape of digital content, the #QUITFAST movement is gaining momentum. This initiative urges content owners and linear broadcasters to abandon the Free Ad-Supported Streaming TV (FAST) channel business model due to the inefficiencies inherent in the…
Ah, November 5th, the night we Brits gather around bonfires, set off fireworks, and celebrate the fact that a guy named Guy Fawkes failed spectacularly at blowing up the Houses of Parliament. It's a night of fiery fun, and what…
