ONE SSP news with the latest industry information globally
The Challenges Facing Movie and TV Studios in Greenlighting New Productions - In the ever-evolving landscape of entertainment, movie and TV studios are grappling with significant challenges that hinder their ability to greenlight new productions and launch new broadcast TV…
The Trade Desk is building its own smart TV OS - Welcome to Lowpass! This week: The Trade Desk’s secret smart TV OS project, and Niantic’s latest attempt to map the world in 3D. Digital advertising giant The Trade Desk is getting…
Los Angeles, August 2024 — bspoke TV, a rising player in the digital streaming landscape, is excited to announce its new partnership with Kapang, a next-generation distribution platform that offers a groundbreaking model for FAST Channel monetization. The move comes…
The Benefits of a FAST Channel In-house Ad-Sales Team - In the rapidly evolving landscape of Free Ad-Supported Streaming TV (FAST) channels, retaining ad-sales revenues is crucial for sustained growth and profitability. One effective strategy is to establish an in-house…
Ok, this might get me killed by the secret advertising police, if they existed — or at least some nasty comments and slander. The advertising supply chain—what a dumpster fire. It’s like someone took the worst parts of a sketchy…
